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The British Heritage Brand Behind This Autumn's Finest Investment Coats

Image by: Purdey

British countryside heritage is poured into every piece of outerwear that Purdey creates. From the timeless field jacket to the impeccable camel coat, discover the luxury field-wear essentials making their way into the wardrobes of the city's most stylish gents. 

When it comes to investing in clothing, is there anything that can beat the satisfaction you get from buying a new coat? The road to such a significant purchase is a rarely smooth one – there is plenty of trial and error to be had in pursuit of a piece that nails both style and functionality. But the reward at the end of it is second to none, as a decent winter coat can easily become one of the most treasured possessions in your wardrobe. What else offers such a great big sartorial hug in even the bleakest of weather? A knit could never!

As a coat is such a robust and heroic piece, it’s generally accepted that we’re more willing to stretch our budget somewhat to find the perfect one - and there's a compelling argument to made for embracing luxury. Luxury isn't just about opulence; it's about craftsmanship, heritage, and enduring quality. It should be stylish, of course, but making sure you’ve found yourself a coat that won’t fall to bits by January or have you shivering your way through the coldest season of the year should be seen as an investment that is always worth making.

Luxury outerwear of this calibre is something British brand Purdey knows exceptionally well. Founded in London in 1814, Purdey is a brand synonymous with British shooting excellence. First and foremost a rifle and gunmaker, the brand naturally became an outfitter for such outdoor pursuits creating practical yet polished clothing for town and country. Seamlessly bridging the gap between urban sophistication and rural ruggedness, this is countryside attire that not only looks the part but plays it too.

As you can imagine for a brand with heritage rooted in the great outdoors, outerwear is the jewel in its field apparel crown. In much the same way a gun is the sum of its parts, craftsmanship is intrinsic to the clothes to ensure they’re fit to endure the conditions they were originally intended. Coats and jackets come generously cut from classic weather-resistant materials like merino, Shetland wools, and cashmere blends, combined with technical finishes that fuse hundreds of years of tradition with innovation. There's no two ways about it - these are coats that simply can't be rivalled when it comes to longevity.

And for those of us who simply want to look like we’ve spent the best part of the weekend traipsing around with a twelve bore, you can count on Purdey to deliver definitive countryside cool. For its autumn collection, that involves windowpane and Glen checks, houndstooths, herringbones and tattersalls that all derive from the formal etiquette tweeds that Purdey is celebrated for, in rich seasonal tones that look equally good with a knit and a pair of Nikes in the city as they do wellies in the wild. Whether you're looking at a short and lightweight jacket, something tailored or a field coat with an air of countryside charm, expect every stitch to have been considered, every detail to serve a purpose and the overall aesthetic and feel to be quite unlike anything you've bought previously simply for style purposes.

For the outdoorsy among us, Purdey’s new season coats and jackets will see you through an adventurous weekend of wild-fowling in the wetlands. For those who prefer a seat by the pub fire over firearms any day, simply indulge in the luxury of the outdoor look safe in the knowledge that you’d be expertly equipped to withstand the elements should you ever find yourself in them (willingly or otherwise).

Below Port has curated a selection of the most exquisite outerwear from the Purdey AW23 collection, each one standing as a testament to the brand's unwavering commitment to excellence, heritage, and enduring British style. Discover them below.

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A Padded Jacket Like No Other

Not all padded jackets are created equal, with many offering all puff and no actual padding. The Men's Padded Barn Jacket is the ultimate choice for the discerning outdoorsman, expertly stitched in technical silk with natural wool padding. Made in Italy, this robust yet lightweight jacket brings together the best features of each fabric - including exceptional warmth, breathability, durable comfort, and an enjoyable texture. Contrast pockets and stylish panelling add just the right sartorial twist city-dwellers will be looking for to compliment the rest of their wardrobe. Essentially, all the things one needs from a jacket they intend to wear over every single outfit, all autumn long.

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£1,650.00
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The Field Coat

Fortified with HD wool wadding, fleece-lined hand warmer pockets and a quilted lining, there's no doubt that this field coat is built to withstand a day out in the elements. The alpaca and lambswool goes one further, not only offering durability but a softness that ensures it delivers form and function in equal measure.

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£1,295.00
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The Perfect Pea Coat

Designed to effortlessly walk off the field and into the city, the Men's Hyde Coat combines everything Purdey stands for: quality fabrications, craftsmanship and timeless design. Made with UK-manufactured twill wool with a Purdey branded jacquard lining, this modern take on the classic pea coat stands out with its sharp collar design, deep pockets, and distinctive Purdey Scroll motif etched into domed horn buttons—an elegant touch that instantly elevates. Wear buttoned right up to the top on the coldest days, paired simply with black denim and your finest brown leather boots for an easy autumn uniform.

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£960.00£2,400.00
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The Modern Parka

The parka can, at times, be a rather scruffy thing reserved for dog walking and scowling indie frontmen. In Purdey's hands, the parka is transformed with design and fabric details that provide a superior standard of warmth and style. Open it and uncover inner detailing that is simply superb: a double layer composed of cotton and wool, quilted and cinched for contrast and comfort.

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£2,600.00
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The Classic Camel

A classic camel coat is a garment that endures the seasons and transcends trends, and the timelessness of the Men's Camel Town and Country Double Face coat will serve you well into the future. It's made from an ultra-soft camel hair wool blend for added durability and resilience, gently tailored around the shoulders and waist for a refined silhouette that cements its place in your smarterwear repertoire for seasons to come. Wear with tailoring, but also don't be afraid to style with something as casual as a t-shirt and jeans for a high-low mix.

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£2,697.00£5,395.00
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The New Duffle

When it comes to embracing the elements with flair, the Men's Felgate Coat is up to the task. It's a quintessential British duffle coat, tailored from checked Shetland wool and fastened with toggles crafted in walnut and suede shoulder patches - a nod to Purdey's gunmaking heritage.

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£1,330.00£3,795.00
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The Tweed Jacket

This blazer-meets-coat is seriously smart, but it's not all for show. It has been made in Italy with multiple layers to provide exceptional warmth and weather protection too. Now back to the aesthetics - the belt is a particularly enjoyable feature, cinching at the waist for a flattering shape. Add to your countryside getaway pack list, immediately.

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£2,500.00
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Discover more from Purdey

Explore unparalleled traditional and technical fieldwear – iconic, definitive expressions of British countryside classics.


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